Mediabuying Is the New IT – And It’s Time to Pay Attention

Not too long ago, IT was the promised land.
It had the status, the money, the “I’m building the future” vibe. People dove in to launch big careers – or to save up for that dream beach bar with coconut cocktails.

But the landscape has changed.

IT isn’t a wide-open highway anymore – it’s a bottleneck. Even for junior jobs, candidates need polished portfolios, deep technical stacks, multiple certifications, and a willingness to fight for every seat at the table.
The industry grew up. And it grew crowded.

Now look at mediabuying.

It blends the logic of IT with the creativity of marketing. You work with platforms, automation, analytics, and algorithms. You still work in tech – but with fewer barriers, more opportunity, and a market hungry for specialists who can drive results.
And in a company like EVADAV, media buying isn’t just “placing ads.” It’s mastering digital ecosystems, understanding audiences, and turning data into performance. It’s transforming insights into performance that fuels growth, consistency, and real business outcomes. And it’s where careers take off.

What Is Media Buying?

At its core, a media buyer decides where, when, and how a brand appears in front of the right audience.

They purchase digital ad space – across mobile apps, websites, and social platforms – and then negotiate pricing, optimize campaigns, and analyze results to ensure every dollar pulls its weight.

But the landscape has evolved.

Programmatic and performance-driven buying now dominate the industry. That means using data, automation tools, Demand-Side Platforms, and Real-Time Bidding to reach the perfect user at the perfect moment.

Modern media buyers aren’t just buying traffic.
They engineer outcomes.

Why This Is the Perfect Moment

• IT is a harder mountain to climb
Becoming a software engineer or data scientist now takes years of study and still pits candidates against competitive, shifting job markets.

• Media buying, meanwhile, is wide open
There aren’t many seasoned experts, yet digital advertising budgets keep rising. Talent gaps grow. Companies need skilled buyers who understand data and platforms.

• It’s faster to start
Degrees help, but passion, curiosity, and results matter more. Learning the craft is doable without years of specialized schooling.

• Digital budgets are booming
Every year, companies pour more into digital channels – which means more opportunities, more roles, quicker promotions, and more upward mobility.

What a Media Buyer’s Career Path Looks Like

A typical trajectory:

Trainee ➡Assistant ➡ Junior Buyer ➡ Middle Buyer ➡Senior Buyer/ Team Lead

Your growth is tied directly to your performance:
bigger budgets, more complex channels, stronger results, and consistent delivery.

Along the way, you develop a powerful hybrid skill set:

• Technical Skills: Analytics, platform knowledge, metrics, data interpretation. Understanding how numbers behave and how platforms respond is the foundation of performance.

• Strategic Skills: Audience segmentation, channel selection, budgeting.
Seeing the bigger picture: who we target, where we reach them, and how to allocate resources wisely.

• Operational Skills: Testing, optimization, planning.
Turning strategy into consistent daily execution and measurable results.

• Creative Skills: Finding unexpected angles, uncovering insights, and generating hypotheses that resonate with the audience.

Creativity here isn’t about design – it’s about understanding user psychology and crafting ideas that make them click, engage, and convert.

And as for design in tech-driven ecosystem like EVADAV, we have different approach. Everyone plays their role: techs build solutions, creatives craft ideas, and media buyers scale results. So for any design you will need we have a creative studio which counts hundreds of creators, editors, and designers who generate millions of ad creatives for optimized testing per month.

What Skills Do You Need?

You don’t need deep ad-tech skills on day one. What matters most is your potential – not your experience.

A strong junior media buyer usually brings:

1. Curiosity & willingness to learn

You like understanding why things work and want to dig into how platforms behave.

2. Basic analytical thinking

Not advanced math – just comfort with numbers and the ability to notice patterns in data.

3. Attention to detail

Ads are built from small elements. Precision is performance.

4. Structured thinking

You can break down tasks logically: “test – measure – optimize – repeat.”

5. Communication skills

You’ll collaborate with designers, analysts, and your team – clarity matters.

6. Reliability & consistency

Campaigns run every day. Consistent execution is more important than speed.

7. Basic technical comfort

Not coding – just being confident using dashboards, Excel/Sheets, and web tools.

Nice-to-have, but not required:

• understanding of marketing basics
   

• experience with any digital platform, such as Facebook, Instagram, TikTok, etc.
   

• interest in trends, consumer behavior, and digital products

You don’t need all of this on day one.
But as you grow, these skills become your rocket fuel.

5 Actionable Steps to Get Started

1. Learn the fundamentals

Understand how ad placement, budgeting, targeting, and optimization work.

2. Get hands-on with tools

Launch a small test campaign on Meta Ads Manager, TikTok or Taboola, Outbrain, Newsbreak, Mgid, Revcontent, Google, Mediago.

Start learning metrics like CPC, CPM, CPA, and ROI, so all these letters would gain some meaning to you.

3. Build analytical muscles

Practice reading data. The best media buyers are data-driven decision makers.

4. Join a learning-heavy environment

Find academies, junior programs, or companies that invest in training their teams. By the way, in EVADAV we have our own Academy Camp – a unique learning program from our top buyers.

5. Apply, iterate, grow

Ask for responsibility. Specialize. Scale.

Why Consider EVADAV

EVADAV regularly hosts Academy Camp – a high-impact training program led by our top media buyers and team leads.

You’ll get:

• Hands-on experience with real campaigns

• Mentorship from a team that values growth and consistency

• Fast-track into the media buying role inside a performance-driven culture

We’re also hiring across multiple mediabuying positions – ideal for both newcomers and rising professionals ready to accelerate. You can always check our openings by the link.

Final Thoughts

If you want a career that blends technology, strategy, creativity, and fast-paced digital growth – without the long, steep climb of traditional IT – mediabuying might be your next big move.

With rising budgets, limited competition, and opportunities like training at EVADAV Academy Camp, the timing has never been better.

Your career can start right here – inside a team that’s built to drive results.