NEW CUSTOM STYLES FOR INPAGE FORMAT: COSMIC CTR AND ROI 💫

😎Hello, Evadavers!

Inpage format, presented by ad networks a few years ago, stirred up the market, arousing the interest of advertisers. The format is attractive because:

it is not subject to regulation by browsers;
it increases traffic and ROI.

Evadav tip:
If you’re looking for new traffic sources, look at the inpage! It is a forward-looking format that immediately became a hit among advertisers, allowing successful campaigns on any device, including MAC and iOS.

The Evadav team has developed a detailed step-by-step guide for learning how to work with the inpage format in which we:

📌 give all the features of the format in detail;

📌 talk about new custom styles that will increase conversions cosmically;

📌 teach to run and optimize advertising campaigns;

📌 and share life hacks and tips to maximize profit while reducing costs.

Start pumping knowledge and skills for the most effective use of inpage from Evadav!

Specs and features of the inpage format

In-Page is a pop-up banner ad that works in any browser and on all iOS and macOS devices. The block is placed inside the page without any user activity. Due to it, the ad covers a wide range of potential customers.

Before launching an ad campaign, the advertiser can choose Standard or Premium traffic.

Premium Inpage is a traffic source that can bring high results with minimal advertiser involvement. You do not need to work with white and black lists and select the sources manually.

Inpage also has the following advantages:

CR immediately grows several times;
Due to the careful selection of sites, sources are as consistent as possible with the vertical;
No need for optimization: resources can be directed to other areas that require your attention.

Inpage is a practical format that reaches the widest audience. It covers platforms Windows, Android, macOS, and iOS, which favors them from the classic push notification.

It is adaptive: it targets all devices, providing maximum coverage and achieving high CTR, covering almost 100% of users.

Top geo

The most significant traffic volumes in these countries:

Android

🇮🇳 India
🇺🇸 USA
🇧🇷 Brasil
🇲🇾 Malaysia
🇵🇭 Philippines

iOS

🇺🇸 USA
🇯🇵 Japan
🇬🇧 Great Britain
🇸🇦 Saudi Arabia

Windows

🇺🇸 USA
🇫🇷 France
🇧🇷 Brasil

New custom styles

The updated inpage format from Evadav has changed in appearance; the mechanics remain the same. After the upgrade, users can choose styles with templates:

Classic allows you to form different ads with a button where you set the desired text.
System is a format that mimics the OS notification. It increases the CR with the same impression amount.
Social is a template that makes the pop-up window look like a social network notification.

After the updates, the customization of creatives for any verticals and pre-landings has been simplified for the user. Banners are as attractive and relevant as possible, which leads to an increase in CTR and CR indicators. As a result, ROI offer also grows.

The most popular styles for working with creative ads:

Classic with Dark and Light templates is versatile, the real win-win solution for:

🕹️ gambling
⚽ betting
💵 finance
🌱 nutra
🎟️ sweepstake
🛒 e-commerce
🪙 crypto

Social with LiveChat templates is perfect for:

❤️ dating
🎦 webcams

Original and attracts attention, which means a confident CTR build-up.

System with templates imitating system notifications is suitable for the following:

💾 software
⚙️ utility
📱 antivirus
🎟️ sweepstakes
⛓️ APK

Evadav tip:

To optimize the design of the ad campaign, the advertiser should choose the style that best suits the objectives and specifics of the vertical.

More about styles

The style specifies the appearance of the banner. The advertiser selects the option that will look native on the page.

There are three styles:

The advertiser specifies the template corresponding to the selected banner format.

Examples of Classic style templates

Examples of System style templates

Examples of Social style templates

The description text must embody the semantic core: clear words and terms for your audience.

A button text should engage with a clear and understandable CTA (Call to Action). For example, register on the site, buy a product or get a bonus.

The button can be located inside, outside, or with alignment to the left edge.

You can add macros to optimize configuration. The minimum required set is {CLICKID} and {SOURCE_ID}.

As part of the advertising campaign, you need to test different creatives.

For example, we test images in a live chat template.

The more attractive images, the better, but you need to pay attention to your budget. Usually, the picture gives a +30% CTR. Also, test the button position – it affects CTR.

Evadav tip:

We recommend experimenting with creatives, without limiting imagination, in any amount. Next remains to watch the indicator CTR. You can turn them off at any time for those creatives that did not work, leaving everything that contributes to the increased clickability.

What is the result?

With the inpage format and new settings, you can quickly get these statistics:

Adult dating vertical – results before and after the use of new custom styles.

We can see how ROI and profit have grown enormously.

Inpage is a forward-looking format that has already proven its effectiveness in promoting the offer and profit of your dreams – still hesitating?

Then read the complete guide and see for yourself

🤑 Run inpage-campaigns and get cosmic profit