Top GEOs, Formats, and Creatives: New August Trends
As we approach the end of the season, people are winding down from their summer vacations, spending more time indoors, and preparing for the upcoming fall. Mobile usage is still strong, but there's a shift in browsing patterns and engagement behaviors. It’s time to adjust strategies and capitalize on new opportunities. Let’s delve into the best GEOs, top-performing verticals, and ad formats that are driving results in August, helping you optimize faster and scale smarter.
Benefits of Advertising Formats
Popunder Ads
Popunder ads remain a reliable format, perfect for driving high-converting traffic. With their non-intrusive nature and flexible CPM and CPC pricing, they remain a go-to option for efficient traffic scaling.
Top GEOs for Popunder Ads:
🇮🇳 IN – CPM $0,4
🇮🇩 ID – CPM $0,8
🇨🇳 CN – CPM $2
🇺🇸 US – CPM $3
🇩🇪 DE – CPM $1.5
🇧🇷 BR – CPM $1,2
🇲🇾 MY - CPM $0,5
🇫🇷 FR – CPM $0.8
🇬🇧 UK – CPM $1
🇵🇭 PH – CPM $0,7
🔥 Top 5 verticals for Popunder Ads:
🎰 Casino & Gambling
❤️ Dating
📱 Apps & Utilities
🎮 Gaming
📦 E-commerce
In-Page Ads
In-page banners offer a seamless user experience and perform consistently well across devices and GEOs. Their ability to blend naturally with the content makes them a versatile choice for any vertical, ensuring stable results.
Top GEOs for In-page Ads:
🇮🇳 IN – CPC $0,005
🇺🇸 US – CPC $0,05
🇮🇩 ID – CPC $0,02
🇧🇷 BR – CPC $0,02
🇨🇳 CN – CPC $0,02
🇩🇪 DE – CPC $0,02
🇫🇷 FR – CPC $0,02
🇬🇧 UK – CPC $0,04
🇵🇭 PH – CPC $0,01
🇮🇹 IT - CPM $0,03
🔥 Top 5 Verticals for In-page Ads:
❤️ Dating
📱 Apps & Utilities
🎥 Streaming & VOD
🎰 Casino
📦 E-commerce
Push Ads
Push notifications remain a favorite for broad-reaching campaigns, offering a massive scale and real-time engagement. With over 2 billion daily impressions available on EVADAV, it is a key tool for achieving fast, high-impact results.
Top GEOs for Push Ads:
🇮🇳 IN – CPC $0,005
🇮🇩 ID – CPC $0,03
🇧🇷 BR – CPC $0,03
🇺🇸 US – CPC $0,06
🇻🇳 VN - CPM $0,03
🇬🇧 UK – CPC $0,04
🇨🇳 CN – CPC $0,03
🇫🇷 FR – CPC $0,015
🇩🇪 DE – CPC $0,03
🇲🇽 MX - CPM $0,02
🔥 Top 5 Verticals for Push Ads:
❤️ Dating
⚽ Sports Betting
🎰 Casino
🎥 Streaming & VOD
🛍 E-commerce
Native Ads
Native ads lead the charge in audience interaction, often surpassing traditional formats in terms of click-through rates (CTR). As advertisers focus on long-term ROI and high-quality traffic, native ads are becoming increasingly essential to their strategy for sustained engagement.
Top GEOs for Native Ads:
🇮🇳 IN – CPC $0,004
🇺🇸 US – CPC $0,05
🇧🇷 BR – CPC $0,02
🇮🇩 ID – CPC $0,009
🇨🇳 CN – CPC $0,02
🇵🇭 PH – CPC $0,008
🇬🇧 UK – CPC $0,03
🇻🇳 VN - CPC $0,02
🇩🇪 DE – CPC $0,03
🇫🇷 FR – CPC $0,02
🔥 Top 5 Verticals for Native Ads:
📱 Apps & Utilities
🎰 Casino & Gambling
🛍 E-commerce
❤️ Dating
📖 Content & News
Creative Ideas for Push Ads in August 2025
1) Gambling
2) Betting
3) Dating
4) eCommerce
5) Utilities
6) Content & News
7) Finance
If you have any questions about specific GEOs or verticals, feel free to reach out to your dedicated manager directly through the EVADAV dashboard. We're always ready to assist you.
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